The die-sinker seen at work in the first picture was continually adding to 'Exquisite’s' hundreds of dies, many of which were used for items exported to all parts of the world. Some 12.000 brooches, and up to 20.000 pieces of costume jewellery alone were turned out each week for the firm's by-return order service. In addition to the jewellery. gross upon gross of crested souvenirs were made each week. The 30,00 sq.ft. "Exquisite" factory at Solihull, in Warwickshire was situated on a 3 1/2 acre site and was fitted with the most modern equipment of the day for the production of fashion jewellery and crested badges and souvenirs.
A coach ran daily to Birmingham to bring to work employees who were with the firm when it was housed in the city's jewellery quarter.
Other members of the always-growing labour force were recruited locally and trained for the work by skilled "old timers," some of whom had been with W. A. P. Watson for between 30 and 40 years.